The Big Orange Money Machine: Pumpkin Products are Everywhere!

pumpkins_everywhereIf I trip and fall sometime in the autumn season, it will probably due to a pumpkin on the ground that I didn’t see.  That is, because I was probably staring at an ad for a pumpkin-themed product at the time.  Pumpkins and related products seem to be everywhere these days, which appears to be a continuation of a trend that’s been ongoing for some time.

Everybody seems to love pumpkins.  Or, at least they get caught up in the season and want to take part in pumpkin mania.  The days of pumpkins being purely a source of seasonal pie and something to carve for Halloween would appear to be long gone.  Instead of just being a part of a visit to the pumpkin patch, they now find their way into our lives in many different ways.

Here are some things I’ve seen recently or heard about that are pumpkin themed or flavored:

  • Coffee
  • Lattes
  • Pie
  • Chocolate
  • Muffins
  • Candy
  • Beer
  • Whiskey
  • Vodka
  • Cheesecake
  • Doughnuts
  • Bagels
  • Cream cheese
  • Ravioli
  • Soup
  • Stew

The last one was actually a part of a meal I had at an Ethiopian restaurant.  It was incredible.  By the way, if you’ve never tried Ethiopian cuisine, give it a try sometime.

Anyway, back to pumpkins.  This is a list of things that just came to mind pretty quickly.  I’m sure there innumerable ways that pumpkin is marketed as a flavor or theme, and this list is just the tip of the iceberg.

What this boils down to is that pumpkins seem to be big business!  They’re working their way into more of our lives during the fall, as marketers look for ways to squeeze extra money out of consumers.   They really do seem like orange money-makers.

What do I think of this?

Well, actually I like it! Sure, there might come a point where it gets to be too much, and perhaps ridiculous.  However, it’s fun to celebrate the seasons and get into it.  At least that’s the case around here, where we do get four distinct seasons.  Maybe it’s different in other locales with more moderate, consistent weather through the year.

The other reason I’m cool with this craze is that pumpkin is actually a really healthy food! That is, as long as it isn’t slathered in butter, sugar, or some other less desirable accompaniment.   Pumpkin is a low fat, fairly low calorie food that is rich in minerals and vitamins, particularly vitamin A.   It certainly isn’t something that would find itself on too many do not eat lists, but might find its way onto a list of cheap healthy food.

So, if all this marketing of pumpkin products raises awareness of the benefits of actual pumpkins (instead of pumpkin-flavored treats), then everyone wins!

Of course, I do have to admit that I like pumpkin lattes.  Hardly a health food, but everyone wants a treat every now and then, right?   Maybe I should try to learn more Starbucks loopholes to get these drinks cheaper :)

My Questions for You

Have you noticed that pumpkin-themed products have become more prevalent in recent years?

Which are your favorite of these pumpkin treats?

Do you (or would you) go out of your way to incorporate pumpkin as a part of a healthy diet?



    • Squirrelers says

      Pumpkin pie is really good, I know. Without the crust, there are recipes to make the filling in a more healthy way. Still good!

  1. says

    Sad (I think), but inevitable I guess, to see the simple pumpkin so aggressively monetized! “Entrepreneurs” these days will instantly seek to convert into cash anything and everything with a whiff of popularity. Is anything real anymore? :)

    • Squirrelers says

      Pumpkins getting monetized, that does sound kind of funny. I suppose that’s what’s really happening though! Anything seems to be fair game these days. If people make money off Santa, the humble pumpkin has no chance to escape monetization :)

  2. says

    Mmmmm. Pumpkin pie. My wife loves to bake, but she doesn’t do much with raw pumpkin. She likes to use the canned pumpkin pie filling. She also likes to blend other squashes into her baking, such as chopped zucchini mixed with the canned pumpkin pie filling to make very tasty muffins and cakes.

    • Squirrelers says

      Actually canned pumpkin can be really healthy! So you’re probably getting good nutrition with those sweets (aside from added sugar, etc).

  3. says

    Never thought of pumpkin as health, because always associated it with pie. It does seem like the number of products using pumpkin are increasing. A good way to capitalize on the season.

    • Squirrelers says

      They can actually be very healthy! Though I’d be careful with this concept when considering some of the new products, which also might add extras such as sugar, oil, etc.

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