When it comes to online marketing, content is king. However, you can’t simply publish content on the internet and hope for the best. Instead, it’s essential to devise a well thought out content marketing strategy. Below are some of the key ingredients you need to continually create effective content marketing campaigns.
Create a Content Marketing Plan
Every successful venture requires a detailed plan. The plan should include the technologies you will use, the amount of money you will spend on this type of project and the steps you need to take to keep producing high quality online content. Once your plan is in place, you can start focussing on the actual work you need to carry out.
The Website Platform
Today’s website owners are lucky because they have a wide range of small business CMS platforms to choose from. However, some of these platforms are better than others and it’s crucial to select a CMS system that will meet all of your requirements.
The Content Management System you eventually use should be easy to maintain and update, it should be easy for online visitors to use and it should be easy to add additional functionality to it in the future.
Publish High Quality Content in Multiple Formats
If you don’t publish high quality content, it will be almost impossible to gain any momentum with your content marketing efforts. Firstly, you need to carry out extensive research on your subject matter and find out exactly what type of content your targeted audience wants you to provide.
The internet makes it much easier to complete this important groundwork. You can also use more traditional research methods such as questionnaires, surveys and interviews to extract this information from people who may be interested in what you have to offer them.
When you know what content to publish, you need to package it in a way that’s easy and enjoyable for your audience to consume. If you publish articles, they should be well written and engage the reader. Text is not the only format you can use to publish this content and you should consider alternative formats such as video, images, infographics and audio.
Search Engine Optimization
Every time you publish online content, you are writing for two distinctive audiences. The first audience is the humans who read your content and the second audience is the search engines. This second audience can send a lot of online visitors your way if you follow the guidelines they have set out. You can achieve this by ensuring that every post or page you add to your website is optimized for keywords and phrases that are closely related to your business, your products or your services.
Distribution and Sharing
To reach an even bigger audience, you must encourage your website visitors to share and distribute your content. In most cases, these individuals need a little help so you should remind them to share your content and add share buttons too.
Content marketing is a powerful way to reach an online audience. However, make sure you follow the steps above, so that you can take full advantage of this online marketing strategy.