More people than ever now use smartphones to access the Internet; in fact numbers are higher than for accessing using a desktop computer. This means that you have to optimise your mobile web presence, in order to ensure that you do not fall behind your competitors.
Of course, you can enlist the services of experts such as Quikclicks, to help you with your optimisation needs. But what if you want to take a look at your mobile web presence yourself, initially? In this article, we are going to examine why it’s so important to optimise for mobile use. We are also going to give you some advice about the actions you can take.
What is so important about mobile optimisation?
The major thing you have to ask yourself about optimising your web presence for mobile is can you afford not to do it. Given the vast number of people who now use mobile devices as a preference, you really should be answering no to this question.
You may think that you are already doing what you need to do, by utilising responsive web design to create your web presence. This is certainly a good starting point, but it’s not everything. It’s a good idea to concentrate on your mobile web presence first and then adapt your desktop presence to suit the user, rather than the other way around.
This year sees the introduction of Google’s mobile first indexing which will means that it’s even more important to concentrate on mobile. Once this indexing is introduced your mobile site will be used to determine your search engine ranking.
What actions can you take to optimise your mobile web presence?
Hopefully, you can see how important it is to optimise your web presence for mobile users. Here are some tips to help you do it.
- Use responsive web design. It’s not everything you need to do, as we have already stated, but it’s a good starting point for providing effective mobile accessible content.
- Do not use Flash based technology. If you want people to be able to access your content it’s far better to use HTML5 as often it’s not possible to view Flash content when browsing using a mobile device.
- Make sure the font you use is the right size. It’s really important that you do not make it necessary for mobile users to zoom in, in order to read your website content.
- Think about where you place elements. If someone is accessing your content using a touchscreeen on a mobile device, they need to be able to touch one element without inadvertently touching another at the same time.
If you do not optimise your mobile web presence you stand to miss out on numerous potential visitors to your site. You will also soon start to notice a dip in your search engine rankings. Hopefully our tips will help you start to make the necessary improvements.