Being a novice salesperson can be tricky. In an industry that thrives on personal connections, longstanding reputations and customer loyalty, starting out and building a rapport can take time, effective marketing and withstanding a lot of rejection. In fact, according to a survey conducted by Hubspot Research, only 3 percent of people consider salespeople to be trustworthy, while another report by sales research company TOPO found that only 23.9 percent of sales emails are opened. So if you’re just a beginner in the sales world, what’s an effective way of marketing yourself? Let’s take a look at few quick tips to keep in mind when approaching this dilemma.
1. Do Your Research
Whether you’re cold calling or emailing, using social media or going the traditional media route, any marketing tactic should be backed by comprehensive research in order to be effective. What is the current market environment for your product or service? What is missing? What does your audience like and dislike? What will satisfy your audience’s needs? Before you can come up with a marketing plan and understand what will work, answering some of these questions are essential; it will save you time and you’ll reap the benefits of reaching the right audience at the right time, and with the right message.
2. Find Your Niche and Sell That
As a company, what makes you different than your competitors? As a salesperson, it’s important to be able to answer this question immediately. Try and jot down a few points that help you to understand the product or service that you’re selling, and what makes your offering unique. You should also try and find your niche as a salesperson — what makes you different than all the other sales people in the business? Are you more personable or do you cut to the chase? Marketing yourself as a certain personality that you think will suit your possible clients, is a great way to get responses from prospects and build relationships. Amway education in fact, is a great tool for individuals entering the business, as you learn a number of sales and marketing skills from Independent Business Owners, who have gone through the process themselves.
3. Customer Service Is Crucial
According to research conducted by Mckinsey, 70 percent of buying experiences are based on how the customer feels they are being treated. Being a salesperson involves not only onboarding new clientele, but ensuring that new customers turn into loyal customers so that revenue continues to build. Customer service is one of the best ways to market yourself as a salesperson — it gives your potential clients an idea of what their experience will be like, and ensures that returning clients continue to spend with you. Try refining your customer service skills with simple steps like asking more about the client and what they need, responding to questions and complaints in a timely manner, and providing value-adds or perks when appropriate. You might find yourself building great relationships in the process, which will be its own marketing tool.
Being a salesperson can be difficult as a beginner so it’s important to effectively market yourself to get a firm hold on your audience. Try following some of these tips to help you get started and move forward as novice salesperson.