So, what do you make of the controversy surrounding the Starbucks red cups?
If you haven’t heard, there is rather a interesting (for several reasons) discussion going on throughout the online world regarding the move made by Starbucks to go to red cups during this holiday season instead of the more themed cups of prior seasons. Actually, it’s not just the online world where this has become a topic of conversation – there have been plenty of offline chats about this as well.
Apparently, there are some folks that are taking it as an affront that Starbucks has moved away from cups decorated with symbols of the Christmas season, and has kept the cup red instead. Many of these people are upset because they see it as political correctness run amok. Some people take it much further, and see it as an attack on their beliefs.
This has really upset some people.
Well, it’s amused me more than anything else. And has me shaking my head with some dismay as well, but for reasons different from what some of the angry people have been expressing.
Here are my own thoughts, from a big picture perspective as well as a personal finance perspective.
The Starbucks Cup Controversy – Big Picture View
Quite simply, I think that if someone is offended that Starbucks did away with more symbolic décor on their cups and went with a more generic looking red cup, the that person is incredibly closed-minded – and small-minded.
So a company decided to adopt cups that happened to be more neutral, rather than affiliated with one specific holiday. That does not represent an attack on anybody. A cup being red is not an attack – it just isn’t. It’s really that simple.
Besides, aren’t there bigger problems in people’s lives out there? Instead of worrying about a coffee cup being less festive and more generic – or even “politically correct” – why not focus on more important things?
You know, like helping others who are in need. That’s a better use of time and energy than getting angry about a cup. I almost feel bad that I’m even spending time discussing it here, but the silliness of how this became an issue makes it worth discussing.
The Starbucks Cup Controversy – Personal Finance View
From a money perspective, all this talk about these cups just gets me thinking about how pricey some of these drinks are. It’s a good reminder that people will spend a lot of money for a doctored-up coffee drink!
You know what? I know someone who would buy one expensive coffee-type drink nearly 5 days out the week. Let’s say those drinks are $4 each, just as an estimate. In 250 working days a year, that’s $1,000 dollars just on these drinks!
Why not buy a basic $1.25 coffee instead, or just don’t drink it at all? Admittedly, I’m back to drinking the occasional cup of coffee. But I try to keep the costs reasonable. Occasionally, I do enjoy a Starbucks visit.
If you’re spending $1,000 per year on coffee, I hope you’re wealthy…..and grateful to have a life where we can afford such luxuries. Because that’s what the beverages in the red – or holiday cups, if you prefer – really are!
My Questions for You?
What do you think of this controversy?
How much do you think you spend on coffee per year?