I’m a believer in the notion that we can improve ourselves in some way every single day. This includes learning lessons in many different contexts, where they can be applied to other situations. We don’t even have to consciously try to do this, it can often be a matter of just keeping our eyes and mind open to observe and understand what’s going on around us.
An example of this concept occurred for me lately when getting a haircut. Yes, that’s right, I actually learned something during that time, and it didn’t involve thinking about how much to pay for a haircut. Rather, I came across small but interesting (to me, anyway) example of opportunistic thinking by a business.
So, I stopped into this local place for a basic haircut. I have long since forgone expensive haircuts, and am now more likely to go to one of a few places that are more inexpensive and of the “chain” variety. Frankly, I’m not willing to spend 2 to 3 times as much to go elsewhere for a more “high end” cut. Anyway, I walked in, waited a few minutes, and then got seated for the haircut. After 20 minutes, it was done with no surprises or anything out of the ordinary.
Then, they ask if you’d like your hair rinsed and dried. I said yes, and went took a few steps to another chair. I leaned back, and then got my hair rinsed. As I did, I glanced up at the ceiling and immediately noticed that there was a ceiling tile right above me that contained an advertisement. It was promoting difference services that they offered.
Now, I couldn’t help but notice it. I had nowhere else to look, really. You just couldn’t avoid looking at this bright advertisement on the ceiling tile, as you’re a captive audience in that chair. As I got up, and went to pay, I looked around the place. Every other ceiling tile was standard white, except that one where you get your hair washed. Quite strategic!
Also quite clever. A little bit of out of the box thinking to make the best use of resources. After all, isn’t a ceiling tile usually something totally irrelevant? Yet that particular one, in that particular location, could be leveraged to become a great advertising space! A good example of how one can potentially monetize anything.
Just another example of how in our own lives, we can find different situations that might otherwise seem mundane, yet find a way to maximize the potential value!
My Questions for You
Have you ever seen any really unique advertisements, taking advantage of out of the ordinary vehicles?
Do you ever try to learn lessons or maximize the value of seemingly ordinary situations?