Have you ever taken a car on a test drive? I’m guessing that while not everyone reading this has done that, a good percentage of people have actually taken a car on a test drive. Here’s another question: Have you ever received compensation for taking a test drive?
I got a promotional mailer recently that caught my eye, since it involved getting something in return for taking a test drive. It actually involved getting a $25 Target gift card if you test drive a Volkswagen. That’s right – you could get a gift card mailed to you upon completed test drive registration. There was some fine print, but the bottom line promotional offer was a gift card for going through the test drive process.
Personally, I took a look at that and thought that it wasn’t an offer that I would take advantage of. After all, I am not interested in buying a new car anyway – much less leasing one. I tend to embrace the value of car longevity, and like to minimize frequency of car purchases. So why should I take a test drive and collect anything for doing so, when it wasn’t a situation where I’d really be serious about making a purchase or lease agreement for one of those cars anyway? I’d be wasting time, both mine and theirs.
Then I started to think about it more. What if – hypothetically – it was a $50 gift card instead? Would I take the test drive in that case? No, I actually wouldn’t. That increase in card value wouldn’t change my position.
If the offer was a $100 gift card? Well, in that case I would give it consideration. If it was $200? I’d be cool with taking a test drive in that case, as long as it was workable in my schedule.
So, the amounts of the offer actually impacted my rationale for considering the promotional offer. At lower amounts, I was thinking that it wasn’t worth wasting anyone’s time. Yes, including theirs. At higher amounts, such concerns faded away. My viewpoint genuinely changed.
The point is that for many things, everyone has a price. In this case, $25 isn’t mine 🙂
My Questions for You
How would your answers change as the dollar amounts increase?
What dollar amount of a gift card would get you to test drive a car?
Do you agree with the notion that for many things, we all have “a price” that would change decisions or behavior?
This post was included in an edition of the Carnival of Personal Finance, at Wealth Pilgrim