Just ten years ago, the idea of implementing large LCD displays and interactive touch-screen tablets into trade show displays would have seemed like a marketer’s dream.
Today, it’s a reality. From iPads to eye-catching LCD displays, modern technology is now an essential element of every successful trade show display. From the cutting edge to the major industries, every business – whether an online startup or a blue chip company – is embracing technology to improve its B2B marketing.
If you’re planning to exhibit at a trade show, adding new technology to your exhibit could give you a serious competitive edge. We spoke to Display Wizard about how modern technology such as LCD displays and iPads can be used to generate leads and inform prospects about your business.
iPads for lead generation: How you can collect leads digitally
Trade show marketers have long used televisions and LCD displays to inform their target audience. Today, they can use interactive displays to inform and sell to many of their prospects.
iPads – and other interactive tablets – are powerful tools for lead generation. While your sales team focuses on closing deals with red-hot prospects, iPads can be used to inform cool leads and collect their information for future marketing purposes.
Incorporate several iPads into your booth, each with a custom application such as iLeads that lets you collect user data, and your sales team will be free to speak with high-value prospects while your tablets collect names, emails and phone numbers.
LCD displays for branding: How you can quickly catch eyes
You only have three seconds to catch the eyes of your prospects. Static banners are excellent for broadcasting your brand’s core values and messages, but they’re even better when paired with an LCD display for eye-catching branding.
Since your static banners can only say one thing at a time, you can back them up by using an LCD display with multiple messages. Use your trade show banner to catch the attention of passers-by and then expand on your message using a display.
Your banner, for example, could list your company’s core benefit: “Save more money on taxes” or “Never lose a client again”. Your display can then break that benefit into several different points, each targeting a different section of the show’s audience.
People read beyond your headline, especially if it’s a compelling one. Use displays to reinforce the core benefits your company offers and you’ll make passers-by far more interested in entering your booth and speaking to your sales team.
Product showcases: How to use iPads to your advantage
Customers love to see what you have to offer, but they’d much rather hold it in their hands than watch a promotional video. Using an iPad, you can present a 3D model of your product that customers can visualize from every possible angle.
You can also present an interactive demo of what your product does, how it can help people and why it’s such a valuable purchase. Brochures only give you one angle for marketing your product – iPads, on the other hand, give you endless possibilities.
The iPad comes with a great range of promotional apps out of the box, often making customization unnecessary. Fill your photo albums with promotional images, your eBook folder with product brochures, and set your browser homepage to your own lead generation form.
Trade show attendees love interacting with iPads, especially when your company has built its own interactive app. Capitalize on their interest and turn iPads into a secret product showcase and lead generation platform for your business.
Exhibiting at a trade show? Contact Display Wizard to learn more
Is your business exhibiting at a trade show soon? Would you like to learn new ways to use technology to your advantage? Display Wizard offers high quality exhibition stands and trade show technology for UK businesses.