Organizations that are geographically dispersed specifically require a mechanism with which they can connect with each other in a more convenient manner. This is where video conferencing can be very useful. It helps keep employees engaged and removes the need to spend so much time, effort, and money on travel. A variety of studies that have been conducted indicate that cloud based video conferencing is becoming highly essential when it comes to increasing employee engagement across great distances.
According to a study by Gigaom Research that Fuze reported on, a number of critical statistics show how video conferencing has become critical for productivity. Some of the stats include:
- 65 percent of all communication happens to be nonverbal.
- 87 percent of remote users seem to feel more connected with their teams and the entire process when they make use of video conferencing.
- Collaborative cloud based video conferencing helps in increasing employee productivity and engagement.
- Video tools that are cloud based are easier to use and less expensive.
Today’s business environment is highly complex, and can be a matter of survival of the fittest. In such an environment, keeping employees motivated, productive, engaged, and happy can become a difficult task. Video conferencing is a new way forward for many of companies and professionals. The best part is that video conferencing can be used via mobile devises as well. So even if you are on the go, you can take part in a video conference.
How Video Conferencing Can Improve Employee Engagement
The workforce of today can be highly dispersed, especially in larger companies that have multiple offices around the globe. Apart from this, almost all of employees are now making use of mobile devices in order to communicate. According to Talent Management, video webcasts are highly effective in making sure these dispersed employees remain connected. Video conferencing is also far more personal and effective that conference calls or emails. This approach can help to reduce the need for employees to travel to different regions for important business meetings, thereby reducing costs for the company and also providing their employees with a greater work-life balance.
Deeper Engagement Between Senior Management And Employees
Video conferencing plays a very important role in making sure that employees stay connected with their senior management. A deep connection between the senior management and employees will make sure that the employees feel that they are a part of the organization and that they become more inclined to share whatever critical information they might otherwise hide. This is also a great way to find out what the employees are thinking and the reasons why they slack off or how they can improve their efficiency and productivity.
Empowers Mobile Employees
The number of mobile employees is increasing as mobile devices become more prevalent. Grow Map states statistics that expect mobile device shipments to increase by up to 500 million units by 2018. This means that employees these days are now making more and more use of their mobile devices in order to stay connected with their fellow colleagues, family, and friends. Organizations can definitely make use of this trend and implement work trends that are more mobile and video related. Through video conferencing, these mobile employees can instantly be available for meetings whenever needed and will be able to contribute a lot more often.
Strengthens Communication With the Remote Employees
Remote employees can find it challenging when it comes to being heard by their company. They would also want to feel that they are a part of the organization and whatever they say will be responded to. Video conferencing helps to make remote employees feel more connected and in touch with their employers and their policies.
Most of the companies make use of video conferencing as a social tool where they can capture the interests of their employees. This is because human beings have a natural tendency to be interactive and social. Through video conferencing, employees can share posts, questions, and comments, as well as view and record responses to other people with their own personal insights and opinions. Companies that are smart should let employees engage heavily in discussion among themselves in order to create and modify better content and products.
With all the advantages that video conferencing provides to improve employee engagement, it is only likely that more and more companies will take advantage of this technology and install video conferencing solutions. The best company will always be that company where the employees are happy, satisfied with what they are doing, and willing to produce great results for the company, as the National Business Review emphasizes. With video conferencing, companies will be able to achieve that level of employee satisfaction, which will directly and indirectly benefit them greatly. It is also a great tool to say far ahead of competition. So when you go out looking for something to help improve your employee’s satisfaction and productivity, make sure to look into video conferencing solutions like those provided by Blue Jeans and other service providers.