I just came across an interesting online ad, this one by Red Robin – the national hamburger chain. In case you haven’t been there, it’s not a fast food place, but a regular restaurant that has a large variety of burgers, plus salads and other items. Kids like it – including at times, I have to admit, this 39-year old kid with 2 kids:)
Anyway, they have this interesting contest going on where you apparently take a photo of your own Etch-A-Sketch drawing of a burger, and send it in to them for a chance at a prize.
Etch-A-Sketch, for those that don’t know, is one of the classic, great All-American toys from the 20th century. It consists of a flat gray screen of powder, on which you can “draw” by turning two knobs that move a stylus up and down. The screen is housed in a ubiquitous red case. Most kids I know of my generation probably had one. I remember mine, as I got it when I was a little kid. I would try to draw things like cars, planes, and other objects that appealed to little boys at the time. Funny, I don’t recall ever trying to draw a hamburger and am not sure I could have either, though I ate them on occasion.
Sidebar story here, since hamburgers are a part of this discussion: one of my funniest (now) childhood memories was trying to avoid eating a hamburger when I was 5 years old. I didn’t want to eat the one that my mom made for me that day, so when she walked out of the kitchen area where I was eating, I proceeded to tear the burger into little pieces and “hide” it throughout the kitchen pantry in hopes that she would think I ate it. I think I actually thought I would get away with it. Needless to say, somehow my mom figured out what was going on and I got in trouble:) I would like to believe that my sweet 6 year old daughter has not pulled something like that on me yet…
Anyway, back to the contest. It appears that you’re supposed to take a photo of an Etch-A-Sketch drawing of your favorite Red Robin burger, and send it in to them. The top 50 “artists” across age categories will get an Etch-A-Sketch and a $50 Red Robin gift card.
Innovative and clever marketing, I think.
Speaking of contests, have there been any unique contests or sweepstakes of which you have been a part? Have you won anything really fun or valuable – cash or otherwise – in such a contest?