In order for your business to grow you’ll constantly need to attract new clients. Your existing client base may have helped get you where you are today and of course you’ll want to retain them, but business is a constantly changing cycle. Key to making this a reality is the ability to attract new customers and win new business.
Here are three tips to assist in helping you to win new business:
Corporate entertainment is a great way to show your potential new clients how much you value their business. The hospitality packages available at sporting events remains the most popular form of corporate entertainment as it will ensure your client will be guaranteed top class experience, but will provide plenty of opportunity for business discussion. Prior to the event there is often a meal, with a variety of entertainment and refreshments provided throughout the day. Away from the actual sporting spectacle, it will give you chance to both socialize and discuss business with your potential client. If they come away from the event with a memorable day, this will be associated with your business and will provide a great platform to build a fruitful working relationship.
Conduct press relations
The personal relationships you have with key editors of local magazines and national publications are critical to the public exposure of your company. Public relations is one of the most credible and cost-effective ways to capture the attention of your target market. This will position your company as the expert as you will be providing all the relevant information and will give potential customers the chance to learn about your work. When you wish to promote new aspects of your business it’s important to issue press releases and use your network of contacts to ensure these are published in correctly to grab the attention of your target market.
Ensure your website is up to par
Your website is one of the most obvious,vyet undoubtedly effective, ways of securing new business but it must be done right. It is effectively a statement of your business, so if it’s professionally designed it will give the impression that your company is professionally managed. You should ensure it is user friendly and provides all vital information to properly showcase your business. Marketing your business online is a continually evolving process meaning you must constantly invest in SEO marketing to ensure you rank as high as possible on search engine results for key search terms in order to drive new clients to your website.
The preceding was a guest post