You might have heard the expression ‘content is king’, but does this truly apply when it comes to improving your online presence or digital channels strategy? The answer is a resounding yes. As any savvy digital marketer knows, it’s essential that you have a regular, effective content strategy that you are sticking to, in particular, if you want to see your website users and followers on your social media platforms increase. However, getting results is a relatively easy formula to follow. Keep these three tips in mind, and you are sure to achieve those all important targets.
Regularity is key
When it comes to your social media channels or blog posts and articles on your website, then it’s essential that you produce consistent updates and content. Once you have posted an article online, you can’t let your guard down. It’s essential that you are providing regular, relevant snippets of information to engage with your audience and provoke a response or interaction. Think of your online followers just like your own personal community; they are bound to lose interest if you neglect to respond to their comments or questions. Luckily, tools such as mailchimp’s marketing automation software enable you to personalize your marketing strategy, ensuring that you can save time and remain connected with your customers and clients. So, why not consider creating an editorial calendar and sticking to it?
Make it worth reading
When it comes to content creation, one of the first questions that you should ask yourself is, do I want to read this? Put yourself in your audience’s shoes and give your potential headline or content a thorough edit: would you want to read the whole article? Remember that a short, punchy headline and sharp content could even see your post go viral. Don’t be afraid to experiment with short sentences, difficult subject matter and even critiques from other bloggers if you want to see results.
Give your website a once over
Remember, your website showcases what your company values. It provides any new or current customers with a snapshot of your world, displaying your key messages, company ethos and your products and services. However, a poorly maintained website or a less than positive user experience on your site could be letting you down. If you haven’t already given your site a review, then make sure that you check all the content that you have online still applies to your firm. Get rid of typos, remove out of date imagery and be sure to add new content to gain new followers.
When it comes to updating your content strategy, make sure that you are producing super slick content that is regularly uploaded to your social channels. Remember that no online content is static, so you will need to provide weekly audits of your digital channels and website to make sure that it is still relevant. Don’t be afraid to experiment with the content that you produce either. You could even be the next viral hit!