It goes without saying that marketing plays an incredible role in determining the success of any business. However, the extent of marketing and the technique you will use solely depend on the funding you have.
For any startup business, getting the money to kickstart your marketing campaign can be daunting. Even so, this doesn’t mean that you cannot effectively put your brand out there.
In the past decades, small businesses relied on traditional marketing techniques, such as printing flyers or using banners. As much as these methods are cheap, they are not quite effective.
The good news is that there are various ways to market your business today, including business envelopes and other online platforms. You just need to google the internet for the best place to buy business envelopes online. These marketing options are not just cheap but effective as well.
Below are top online marketing strategies you can use for your business for free.
1. Consider Using the Three Big Local Listing Services
One of the easiest and effective ways of marketing your business is to use local listings on the internet. These are free hosting services that allow you to register your business, thus allowing it to be viewed on the search engine search.
One such listing is Google Places. Basically, this platform allows your business to be viewed more easily on Google searches by users. Additionally, once you list your business with this platform, it will be visible on Google Maps. You get to enjoy all these benefits for free.
All you need to do is to register using the forms provided. Apart from Google Places, you can also utilize Yahoo Local or Microsoft’s Bing, which are absolutely free and easy to use.
2. Take Advantage of Social Media
Social media has not only revolutionized how people communicate but has provided an avenue for businesses to market themselves. The best thing is that you can simply post content, either written, images or videos, without much hassle.
Once you set up an account with either Facebook, Twitter, Linkedin, or Instagram, you can simply start typing in ads and offers on your page, with very little effort. This way, you will be able to market your business to a wider customer base for free. The only investment you will make is to create the content you are going to post on your social media page.
3. Start a Blog
Contrary to common belief, starting a blog is an incredible way to market your business. blog not only helps you reach out to your followers, but it is also a cheap way to market your business to your potential customers.
However, you should always make sure that your content is regularly updated. This includes sharing new information concerning your business in terms of content e.g press releases on new products or services.
This way, you will not only keep your followers engaged, but you will also get useful feedback on how you can improve your business. Always remember that a dormant blog is worth nothing to your followers or business.
4. Set Up Multimedia, YouTube, and Flickr Accounts
Today, a vast majority of consumers have migrated from the use of local content, such as images to a more versatile and vigorous use of videos. All this can be attributed to platforms such as YouTube.
Basically, YouTube is a platform that gives users the opportunity to post videos for promotional purposes. For a small business, this stands to be a lucrative opportunity, considering the number of users on YouTube.
Even so, it’s of utmost importance to always ensure that you put up content that is quite relevant to the target audience. A simple ad with little or no relevance will work magic on your business.
On the other hand, a Flickr account plays an important role in giving users a platform to share your photos at a go.
The best thing, however, is that you can easily link up your Flickr account to your business website. This way, all your followers will easily get a grasp of what your business is offering to them.
5. Optimize Your Company Website
With online content constantly changing, it’s quite unlikely that businesses will underestimate the power of optimization. After all, website optimization has proved to produce unmatched results for businesses, over time.
The first step you should take is to identify the type of content that you post on your website. Once you have identified the content, go ahead to do in-depth research on the best ways to optimize your content.