The Walmart Visit
Recently I had to go out to pick up a few things, and remembered that I had a Walmart gift card. I normally don’t shop there too often, but a gift card is of course a good enough reason to visit a store! So, off I went to tackle that mini-shopping list.
As I walked into the local Walmart, I was immediately struck by downtrodden appearance of some of the other customers walking in. Not that there is anything wrong with people looking one way or another, but it was a different scene than what you’d see at other stores in this area. But, I’m not there for a fashion show; rather, I was there to save money!
So as I walked around the store, looking for the aforementioned items on my list, I noticed that the prices at the store didn’t seem incredibly low. Maybe some things were at prices comparable to those at other stores, but a few were certainly a little bit cheaper. Sure, I could probably save a few bucks here!
But the selection wasn’t great, and I didn’t find everything I wanted. Furthermore, the place was dirty. Floors didn’t seem all that clean, and I saw misplaced merchandise all over the place.
In the checkout line, I noticed that the cashiers didn’t seem too enthusiastic to be there. Some of the customers seemed to have an “edge” to them too, as I noticed one giving another a really dirty look for walking in front of him. The cashier in my line seemed quite annoyed at the lady in front of me who asked for a price check.
Meanwhile, there was a grown man in his 40’s waking around wearing pajamas. You know, just to add to the character of the place.
So I bought a few things and took off. Next stop: Target
The Target Visit
As I walked into Target, the first thing I noticed was the very new looking shopping cart. Much nicer than what I saw at Walmart. This was representative of the rest of place, actually. The store was cleaner than what I saw at Walmart.
In terms of selection, I found there to be higher quality merchandise at Target. The variety seemed greater, and the merchandise was organized better. Now, the prices were not always the same. Some things were comparably priced to Walmart, but it seemed like a few things might have been a little bit higher priced. Not a scientific study we’re talking about here, just some observations.
But the people were distinctly friendlier. No angry glares, and the cashier was relatively friendly too. I did get the standard question about whether or not I wanted to save 5% by opening a card, and I declined. There was even a pleasant reaction to that!
You know, I like saving money just like the next person. Ah, who am I kidding…..I probably like saving money more than the next person! But the shopping experience at Walmart is so dreary compared to Target, and for what I look for, the selection is not as good while price savings are not exactly drastic. I’ll take Target!
I’m sure there are some good quality Walmart stores out there, and in some less-populated areas they may be the only game in town. But customer experience matters, and that pushes me away from Walmart and toward Target or perhaps other alternatives.
My Questions for You
What are your thoughts about Walmart vs. Target?
Which store do you prefer?
Are you willing to spend a little bit more to have a better customer experience (cleaner store, better service, etc).